The experiential marketing landscape looks vastly different than it did a year ago. Marketers have adjusted campaigns to fit new social distancing parameters, which have challenged brands to innovate swiftly and connect with target audiences without the engagement that group gatherings can facilitate.
But while the industry remains in flux, surveying award-winning work from the year prior offers inspiration and ideas for future events when the globe has recovered from the COVID-19 pandemic. Enter the just-released 2020 Ex Awards list, an annual recognition program for experiential marketing, compiled by CM sister pub Event Marketer.
The list features 93 examples of killer campaigns of all sizes, markets and designs across the B2B and B2C sectors. From Chick-fil-A’s family-centric holiday pop-up to SAP’s neighborhood-themed show floor to the coveted Grand Ex Award clinched by Taco Bell’s five-day hotel takeover (read the full case study on the epic “tacoasis” here), these programs highlight the industry’s best branded experiences. Dig into the full list across more than 30 categories.
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- Salesforce Director of Marketing Insights on Communicating to Customers During COVID-19