TARGUSinfo To Verify AzoogleAds’ Lead Quality In New Partnership
Vienna , VA – May 23, 2006 – TARGUSinfo announced that it has partnered with AzoogleAds, a leader in performance-based online advertising, to further ensure the quality of its online consumer leads.
TARGUSinfo, the innovative leader in online lead verification, is supplying AzoogleAds with On-Demand Lead VerificationSM for its education, loan, mortgage and debt consolidation verticals.
Every lead AzoogleAds generates from its proprietary Web sites is filtered through On-Demand Lead Verification before it goes out to any advertiser or any lead buyer.
“TARGUSinfo is quickly becoming the industry standard for lead verification,” said Alex Baydin, VP and GM of Verticals for AzoogleAds. “This level of verification accuracy makes a better experience for both our consumers who are coming to get matched with an appropriate service – as well as our advertising partners.”
“Our partnership with TARGUSinfo is one part of a broader effort to ensure AzoogleAds maintains the highest standards for data integrity and the most rigorous opt-in policies in the performance-based marketplace,” said Alex Zhardanovsky, co-founder of AzoogleAds. “We base our spam-prevention and enforcement policies on those of Spamhaus – and they have recognized our efforts in this regard. Our adware policies are the most stringent in the performance-marketing space. And we follow the best practices available on privacy and consumer data protection.”
With its massive reach and high-volume network, AzoogleAds processes far too many leads to make manual review efficient or cost effective. It found an automated, customized solution in On-Demand Lead Verification.
In a split second, TARGUSinfo performs a comprehensive evaluation of each lead, verifying that the name, address and phone number are not only correct but also related to that consumer. Based on business rules provided by AzoogleAds, TARGUSinfo delivers an instant recommendation for every lead — “accept,” “reject” or “review.”
“We’ve got a very deep level of integration for TARGUSinfo On-Demand Lead Verification with strict and specific filters to deliver the highest quality lead,” Baydin said. “And the early results prove it. TARGUSinfo has helped cut our rate of return by 45%.”
“AzoogleAds has earned its role as an industry leader,” said David Wengel, TARGUSinfo’s Director of Sales, Interactive Markets. “They have a commitment to taking on industry problems with innovative solutions like On-Demand Lead Verification. The publishers who vote in surveys from Adotas (formerly ADBUMb) have noticed, ranking AzoogleAds as the No. 1 performance-based ad network for the past two years.”
About TARGUSinfo
TARGUSinfo is the data authority for organizations that understand the strategic imperative of knowing their prospects and customers at the point of interaction. Since its founding in 1993, TARGUSinfo has pioneered the development of On-Demand Data that is uniquely refined, relevant and actionable — to help companies optimize interactions and provision information services.
The company employs patented processes to link phone numbers to consumer names and verified addresses. That dynamic data foundation unlocks other information such as demographics, location, predictive buying behavior and risk-assessment factors. A real-time network delivers this exceptionally accurate data to TARGUSinfo customers in milliseconds; whether over the phone, on the Web or at the point-of-sale.
A privately held company, TARGUSinfo is headquartered in Vienna, Virginia . For more information, please visit www.TARGUSinfo.com or call 800.6.TARGUS (800.682.7487).
About AzoogleAds
AzoogleAds, founded in 2000, is a profitable and rapidly growing online advertising network that delivers customers and generates revenues for its customers. A pioneer in the performance-based advertising industry, AzoogleAds now has the largest network of quality traffic. This highly effective network coupled with proprietary technology and unparalleled industry expertise enables the AzoogleAds team to deliver the most comprehensive and cost-effective strategic online marketing campaigns for advertisers of all sizes and across all industries. For publishers, AzoogleAds provides high-impact campaigns that enable publishers to maximize earnings on their inventory. The company is privately held and backed by private equity fund TA Associates and the Stripes Group, a venture capital fund. For more information, please visit AzoogleAds’ Web site at www.AzoogleAds.com.
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Contact Information
Lacey Kurtz
TARGUSinfo
703.272.6247
[email protected]
www.TARGUSinfo.com
Michelle Musburger
AzoogleAds
773.230.0629
[email protected]
www.AzoogleAds.com
