Marketing Archives - Chief Marketer

Influencer Marketing Gets a Makeover with NAD Certification Initiative

The number of marketers turning to social media influencers to help share their message continues to rise — but brands need to be concerned about whether those trendsetters are thoroughly vetted. With nearly 83% of U.S. marketers leveraging influencer partnerships last year, the BBB National Programs’ National Advertising Division (NAD) has seen a sharp increase […]

Technology

Tips for Marketing Teams Working From Home

Essential tips for marketers working from home—from managing teams to video conferencing.

Acquisition

Codes on Cans Drive Pringles New Esports Deal

In support of a new esports sponsorship deal, Pringles has released 115
million cans across Europe with codes to win an exclusive Legacy skin.

Acquisition

Marketing is Paused, Then Film Featuring Conservatives Hunted for Sport is Pulled

After pausing marketing for the film “The Hunt,” the studio has canceled
plans to release the thriller following a series of mass shootings.

Acquisition

Bacardi Doubles Down on Analysis to Understand Impact of Advertising on Sales

Hard work to develop solid measurement tactics combined with people power
has landed Bacardi in the top echelon of Masters of Measurement marketers.

Acquisition

It Comes with the Territory-Beer and Marijuana

Craft brewers operating in states where marijuana is legal are marketing their brews
with bold ads that push the boundaries of the crossover between beer and legal weed.

Acquisition

Carlsberg Turns its “Probably Not the Best Beer” Promise on its Head

Carlsberg’s “probably” not the best beer in the world strategy confused customers
and sales fell. It has a rebrew and an inspiring story to tell.

Acquisition

These 3 Brands Are Tapping Into a Powerful Differentiator — and You Can, Too

Best Buy, Glossier and Sur la Table are turning the customer experience
into an art form and redefining the rules to win by.

Direct Marketing | Print

6 Tips for Starting Customer Conversations

At LeadsCon Las Vegas this week, Gordon Brott
shared tips for getting your audience talking.

Direct Marketing | Print

Learning From the Past: Digital Marketing Advice from 1923

David Ogilvy considered Claude Hopkins’ work required reading last century. Here’s why it still appplies to digital marketing in 2019.