Topic - Loyalty Marketing

Subaru Roams the Great Outdoors with Unique Events and Promotions

Subaru is melding its love of the great outdoors with REI Outessa events
and a mix of unique promotions.

Millions of Prizes in Starbucks Virtual Games

Starbucks is hoping to draw in new loyalty members—and provide entertainment and
fun for its loyalists—with a summer-long virtual board game.

Acquisition

4 Tips to Convert Customers to Brand Advocates

Only 23 percent of customers say they have a ‘relationship’ with a brand, that
leaves the other 77 percent that can be converted to brand advocates.

Acquisition

7-Eleven Adds 3 Million Loyalty Members with Points Giveaway

7-Eleven is ramping up efforts to drive loyalty membership with a
sweepstakes that gives away a cool million loyalty points.

Acquisition

Why Luxury Brands Need to Focus on the Human Customer Experience

Only 20% of consumers say they feel special and recognized by a brand representative. Learn how to deliver a human customer experience to motivate shoppers.

Data Driven ROI

Nest Thermostats Turns Old Loyalty Mechanics New Again

Nest is an on-the-rise brand that is differentiating itself by using “informal” loyalty mechanics to engage customers on a more personal level.

Loyalty Marketing

Walgreens Tests Exercise Wearables to Reward Loyal Customers

Working to keep loyalty members loyalty can be a real challenge. Is Walgreens on to something? It’s testing exercise wearables to reward customers?

Acquisition

6 Tips to Improve Loyalty Programs

Successful loyalty programs integrate customer data to provide offers, benefits and communications meaningful to the program member. Here are 6 tips.

Acquisition

Consumers See the Value in Fee-Based Loyalty Programs

Forward-thinking companies are using fee-based membership or loyalty programs to better serve their customers while differentiating themselves from competitors.

Data Driven ROI

My Coke Rewards Turns to Content Marketing

Coca-Cola is bringing its My Coke Rewards program into the modern era using content marketing via social and mobile as opposed to transactional rewards.