Brand Activation Archives - Page 3 of 11

Bring on the S’mores! L.L.Bean Opens Campsites in Cities Around the Country

L.L.Bean plans to help people get the most out of the precious summer
days by spending more time outside, together.

P&G Reinvests ‘Wasted’ Media Budget in Creating Reach: Cannes Lions

P&G’s Marc Pritchard said the company is focused on increasing the number of people it reaches, while at the same time, reducing the number of times it reaches the same people.

Acquisition

A Roundup of Some of the Hottest Father’s Day Brand Activations

From local Texas propane councils to major brands like Groupon, Father’s Day
is a big time of year for brand activations.

Acquisition

UNO Spices Up its Value Platform and Customers Come Running

UNO CMO Sam Mancuso shares the way he and his team drove big results by
strengthening its value platform with fun promotions and partnerships.

Agencies

Hickory Farms Recharges with a Spot-On Digital Marketing Strategy

After a 10-year drought of marketing investments, a powerful digital
marketing machine drove impressive eight percent year-over-year growth.

Acquisition

A Small Protein Brand Makes a Big Play to Grow Marketshare

Armed with a tiny budget, Aloha CMO Alexandra Stankiewicz, is
reinventing the brand—and marketing too.

Acquisition

Barbie Takes on Closing the Dream Gap For Girls

Barbie has clearly overcome the bitter battle over her curves to embark on her most
purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes.