AI in Marketing Archives - Chief Marketer

AdRoll Report: Prospecting Ad Spend Dips 27% as Marketers Target the Bottom of the Funnel

Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns.

AI

Twilio Survey: Consumers Want AI to Deliver Service with a Human Touch

More than half (55%) of consumers are tired of hearing about AI, according to Twilio’s 2025 State of Customer Engagement Report. And while they do want the technology to improve their brand experiences, what they want is more high touch than high tech.

AI

Spanish Airline Iberia Taps AI Personalization Tool to Update Creative in Real-Time

Spanish airline Iberia wanted more control over its campaign planning and creative optimization. To accomplish that goal, it tapped AI personalization platform Clinch, adopting a self-serve model.

AI

Survey: CMOs Are Using AI for Predictive Analytics, Video and Overall Growth

Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their outcomes, up from 71% two years ago. And use cases are becoming more sophisticated.

Marketers on Fire

Marketers on Fire: Visa CMO on Agentic AI, Culture and Commerce

Chief Marketer sat down with Visa CMO Frank Cooper III to discuss the brand’s vision of AI-driven commerce, culture-creating sponsorships, the creator economy and more.

AI

Retail Marketing Trends From Shoptalk: AI, Retail Media, Agility

Takeaways from the Shoptalk conference content include: AI is a must have; CMOs need to prioritize retail media; and an agile organization is required to pivot quickly.

ROI | Metrics

Measuring ROI for Generative AI Lags Behind AI Adoption

Though 63% of marketers use AI, only 49% are measuring the return on their investments, according to AI platform Jasper’s survey of 503 marketing leaders.

AI

Countering a Deepfake Attack: Three Best Practices for Marketers

More than two-thirds of B2B marketing leaders (68%) are concerned that executives will be victimized by deepfakes, but the majority of them (80%) don’t have a crisis response plan to follow.

Data Driven ROI

3 Ways to Create Personalized Customer Experiences on a Budget

Here are three ways companies can create cost-effective personalization to enhance customer satisfaction.

Digital

4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans

The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.