AI in Marketing Archives - Chief Marketer

AI

Forrester: Four Gen AI Mistakes B2B CMOs Make and How to Overcome Them

A new report from Forrester, “Generative AI: A Pragmatic Guide for B2B CMOs,” examines some of the missteps CMOs make in their gen AI journeys and how to avoid them.

AI

McDonald’s Chief Data & Analytics Officer on AI Upskilling and Empowering its Workforce

Upskilling employees to use AI within organizations is far behind what it should be, according to McDonald’s Chief Data & Analytics Officer Michelle Gansle. Her keynote at MAICON earlier this month detailed how companies can reverse that trend.

Demand Gen

The Four Forces Redefining Inbound Marketing in 2026

These four big forces are redefining what successful inbound marketing will look like in 2026.

Marketers on Fire

Marketers on Fire: Saucony Global CMO on ‘Run As One’ Campaign, Community Building, AI and Brand Growth

We spoke with Joy Allen-Altimare, Global CMO at Saucony, about the brand’s successful “Run As One” campaign, building community through connecting with consumers locally, the brand’s move into the lifestyle arena, AI in marketing and more.

Events

AI, Trust and IRL: Five Takeaways for Marketers From the DOOH DPAA Global Summit

The 2025 DPAA Global Video Everywhere Summit on Oct. 14 gathered approximately 1,000 marketing, media, agency, brand and ad tech executives to discuss digitization and innovation within the digital out of home space. Following are five takeaways for marketers on the topics of AI, building and maintaining brand trust, and establishing human connections through experiences.

AI

Omnisend Survey: Shoppers Warming to Gen AI Tools, Though Concerns Remain

U.S. consumers are warming up to generative AI and are increasingly leaning on AI-powered tools to enhance the online shopping experience. Despite the uptick in adoption, however, 85% of shoppers still have concerns about privacy, AI hallucinations and overuse of AI.

Marketers on Fire

Marketers on Fire: Cisco SVP and CMO Carrie Palin on Women’s Sports, AI and B2B Thought Leadership

Cisco SVP and CMO Carrie Palin discusses the company’s recent Cisco Live conference, the brand’s involvement with women’s sports, AI use cases, B2B thought leadership and more.

Acquisition

AdRoll Report: Prospecting Ad Spend Dips 27% as Marketers Target the Bottom of the Funnel

Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns.

AI

Twilio Survey: Consumers Want AI to Deliver Service with a Human Touch

More than half (55%) of consumers are tired of hearing about AI, according to Twilio’s 2025 State of Customer Engagement Report. And while they do want the technology to improve their brand experiences, what they want is more high touch than high tech.

AI

Spanish Airline Iberia Taps AI Personalization Tool to Update Creative in Real-Time

Spanish airline Iberia wanted more control over its campaign planning and creative optimization. To accomplish that goal, it tapped AI personalization platform Clinch, adopting a self-serve model.