Inside the NBA’s Social Media Slam Dunk: Ideas to Steal
The NBA is flexing its marketing muscles and showing why it continues to outperform all other sports leagues when it comes to social media.
The NBA is flexing its marketing muscles and showing why it continues to outperform all other sports leagues when it comes to social media.
Paqui Tortilla Chips has reprised its #OneChipChallenge, daring spice lovers to try its dastardly chip.
Capital Group CMO Jaya Kumar takes us through strategy, planning and execution.
One-on-one conversations with local Mountain Dew customers led to local marketing and a turnaround in sales.
The PRO Award winners will be announced during a live awards brunch on October 24 at Neue House, New York. Join us.
Pitney Bowes CMO Bill Borrelle shares the challenges of targeting a diverse audience, and keeping a century-old brand fresh.
“Find What Matters” is a two-month initiative designed to feel like a B2C campaign, to create enthusiasm and excitement for using search in a media plan.
Late night comedians, the media and social media users couldn't contain their enthusiasm to mock trump over #Sharpiegate giving the rest of us plenty of entertainment.
A new promotion from Stanley food and beverage containers challenges consumers to identify 40 films where its products have appeared over the past four-plus decades.
Marketers who embrace their inner indie filmmaker can master the art of creating great video content on a budget. Here’s five tips to get cameras rolling.