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OpenX is courting advertisers more aggressively with the launch of OpenXSelect, the latest evolution of its curation platform, which launched on Wednesday. But don’t call OpenX an ad network, and definitely don’t call it a demand-side platform. Over the past few years, sell-side curation has gained popularity as a solution for advertisers to target high-quality […]

For this edition of the AdMonsters’ Publisher Spotlight, Kara Chiles, SVP of product management at Gannett and the USA TODAY Network gives a deep dive on the publisher’s AI strategy.

A tight brief with clearly defined objectives is very important to enabling great creative work, according to 82% of clients and 79% of agencies surveyed by the ANA.

Bid throttling is publishers’ strategic response to this overwhelming flood of bid requests and the need for more precise inventory management.

According to a new report from PartnerCentric, 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on social networks in 2025.

The brief was, well, brief: “Get the world talking about Visa.” What ensued was the biggest owned cultural moment in brand history.

A few years ago, Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company’s sales are from loyalty program members, up from just 20% one year before. Here’s how the brand made it happen.

Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New York Fed), landed at an ad tech company and later founded his own ad tech startup before getting acquired by yet another ad tech company.

Brands are being constantly barraged with the message that agentic AI is the future of advertising. But marketers are struggling with the question of how much power to put in the hands of a machine. Making Science believes it’s hit the sweet spot. The digital marketing consulting firm recently launched a tool called Creative Hub […]

For much of the digital advertising era, the industry has raced to the bottom on price and quality. But in the past five years, more advertisers have been explicitly incorporating media quality into their measurement and buying practices. As buyers increasingly prove that high-quality media delivers better value, even at premium prices, the market for […]