Search Results for: results

Brandon Stewart, Founder and CEO of Brandon Studios (home to such shows for Brandon TV as “The Dolls,” “Mad House,” “Obsessed”, and “Encore”) is bringing his his deep experience in the creator economy to ScreenShift in October, participating in “FAST Tracking the Creator Economy – Opportunities and Challenges in CTV.” He shares just some of […]

Brands that once relied on bylines, interviews and expert commentary to shape reputation now face a new challenge: how to maintain their voice and protect intellectual property in a world where an AI summary decides what gets seen, cited and remembered.

Generative AI threatens the very future of the open web and the publishers that sustain it, but there can be a future where publishers thrive by recognizing what they offer that AI cannot.

Bob’s Discount Furniture’s CMO Steve Nesle shares why he’s betting on entertainment content—where the brand marketing is subtle. 

What do a stunt pig, the world’s largest action figure and sustainability have in common? They were all strategic aspects of Netflix’s premiere event for season two of “FUBAR.” Indeed, on June 11 at the Tudum Theater in Los Angeles, the brand surrounded press, talent and invited guests in series-themed scenic builds and a bit […]

Pixels attached to articles explaining a recent health diagnosis – without consent  – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract.

This week’s PR Roundup looks at lessons from the Elmo account hack on X, a new reputation risk survey that compares Europe and the United States, and Clueless celebrating a big anniversary with some fun, inventive swag for all ages.

Ray Hopkins, President, Paramount U.S. Distribution, Paramount Global, will be on hand for a ScreenShift panel, presented by Cablefax, that  will break down what dealmaking looks like in Pay TV’s next act. Hopkins offers a preview of his take on the topic here. Since this panel is “The Great Rebundling,” and you went through the […]

At a time when de-influencing has taken hold of social media to reject the inauthenticity of influencer culture and dissuade users from buying viral products, where do marketers stand with influencers? In the events industry, they’re not going anywhere. If anything, their influence is growing. We’ve seen more and more influencers headline pop-ups and shows, […]

For marketers today, the traditional playbook isn’t cutting it anymore. Clients expect marketers to deliver hard business outcomes – and fast. With AI reshaping creative and media workflows, finance teams slashing “nonessential” spend and boards demanding accountability, the role of a marketer has morphed from a brand steward to a growth operator. Holding companies are […]