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What does it feel like to be a media buyer and planner in 2025? That question launched a fascinating “Ask Me Anything”-style discussion at Cynopsis ScreenShift in New York City on Tuesday.

As AI sweeps the tech landscape, new startups continue to emerge. Here are seven former ad tech execs’ thoughts on best AI practices and starting their own companies.

Google unveils Gemini Enterprise, an AI-powered conversational platform for businesses that use Google Cloud. Gap, Gordon Food Service and Virgin Voyages share goals and early results.  

For multilingual organizations, building a bilingual rapid-response system goes far beyond simply translating messages.

Wayfair’s VP of Merchandising shares the strategy behind the company’s national store expansion plans and how a large store fuels loyalty for its brand.

Automation has its place, but full automation strips advertising of what makes it powerful: creativity, judgment and originality.

Apple TV is losing its plus; Agentic AI is ruining the ad tech equilibrium; and Google insists that search is still solid.

People in New York City are bombarded by ads at every turn. But targeted ads? For your industry? While you’re on your way to an event for that industry? The surreality of that experience can still pack a punch, like it did last week at Advertising Week New York.

Generative AI services like ChatGPT, Microsoft Copilot and Google Gemini are changing how we search for and access information. But each gen AI service prioritizes search results differently. A column from Steve Smith, Associate Partner at Voxus PR, examines how each platform differs and tips for companies moving forward.

In an age where social media snippets and AI-generated summaries dominate, it’s easy to believe that long-form content is fading. But that’s a myth. People are still reading, and not just scrolling.