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What’s better than running a company with a good data strategy? Running two companies with impressive data strategies. At least, Trevor Carr seems to think so. Earlier this month, Carr was appointed Head of CSA, Havas Media Network’s technology, data and analytics consultancy arm, in the North American region. But make no mistake, Carr isn’t […]

The Trade Desk recently classified SSPs as resellers and doubled down on a strategy that has been in place for years: establishing direct connections to supply sources. The stated goal is to deduplicate bid requests in pursuit of perfect supply-path optimization, all under TTD’s roof. This strategy shines a spotlight on SSPs, which are now […]

At the North American Veterinary Community’s VMX: Veterinary Meeting & Expo, the world’s largest veterinary conference and trade show, sustainability took center stage with Mars Veterinary Health’s sponsorship of the show’s Sustainability Hub and waste-sorting activations at the Orange County Convention Center. What started with a few recycling bins in 2022 has grown into a […]

At Shoptalk Fall, Target’s VP discusses how the mass merchant is overhauling its on-site search technology so it can understand long queries, traditional keyword searches and interact with outside AI agents.

Neutrals for fall? Groundbreaking… Brands broke out of the traditional warm color palette and cozy vibes for their activations during the Fall 2025 edition of New York Fashion Week. Instead, they leaned into off-beat collabs, bold designs, nostalgia and AI for experiences that had consumers waiting in lines to snag samples or catch glimpses of […]

There has been plenty of venting on all sides over ABC’s decision to take “Jimmy Kimmel Live” off the air indefinitely and replacing it (at least for this week) with “Celebrity Family Feud.”

On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad platform creative setup.

For a long time, marketers have gotten away with flying blind. Campaigns have been run on a patchwork of incomplete inputs across various platforms, missing key fields and rarely aligned goals. Brands didn’t question performance. As long as the top line and bottom line were fine, who cares how clean the data was? The consequence? […]

Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services. “There’s a recognition that the […]

By Amy Tucker, Co-Founder, Springboards AI, especially Large Language Models (LLMs), is no longer a fringe concept; it’s deeply embedded across industries, revolutionizing even the most creative sectors. While AI offers immense efficiency, we must critically examine its impact on the essence of creative output and guard against a descent into uniformity. Machine learning only […]