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As we look toward 2026, we can see key sell-side trends emerging: Vertical video content is boosting on-site engagement, sell-side decisioning is putting more power in publishers’ hands, and publishers are providing programmatic transparency. 

The who’s who of art and culture convened for a week of exhibitions and events during Miami Art Week 2025, hosted Dec. 1-7, and once again, a horde of brands infiltrated the landscape with the typical invite-only, closed-door experiences that have historically dominated the scene. Even McDonald’s, the unlikeliest of companies to show up, hosted […]

At CES 2026, Oura Ring VP of Retail discusses his growing confidence in audience targeting tools that improve marketing outcomes.

Across CES, the message was consistent: Advertising is getting more automated and more interconnected. But, as always, who gets to be in control and on what terms depends on where one sits in the ecosystem.

By Justin Fromm, Head of Insights, Samsung Ads Performance marketers are rethinking what drives conversion. The once-reliable engines of measurable marketing—search and social—are losing momentum. Generative AI is reshaping how consumers discover information, siphoning off clicks and eroding the predictability of SEM. Pew Research found that AI-generated summaries have already reduced search-result clicks by 50%. At the […]

By Chris Hogg, Chief Revenue Officer, Lotame In 2026, the way consumers watch video won’t change — but the way marketers plan for it will. Consumers already move seamlessly between streaming, social, mobile, and linear environments. They don’t pause to distinguish between “CTV” and “digital video,” and they don’t experience those formats as separate channels […]

If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same.

If you’re activating around Valentine’s Day this year, there’s still time to steal a few ideas that’ll give your event a little extra oomph. And we’re here to spread the love. There’s no shortage of great experiential campaigns to get the juices flowing, whether it be Snuggle’s heartfelt, interactive mosaic or Godiva’s 20-foot-tall chocolate boxes […]

Ring In The New Year The “everything is an ad network” trend will live forever.  There are always new advertising canvases and data sources to be plumbed. For instance, consumer wearables are primed to go off in 2026, Bloomberg reports, especially accessories and rings. That said, smart watches remain the top wearables choice by far, […]

These best practices outline how organizations can improve visibility inside AI search tools and integrate GEO into their broader measurement and strategy.