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Having a blueprint in mind and clear success metrics are among the ways you can quantify the success of your marketing technology spending.

Everyone has their favorite story about a product they browsed once on a retail website, where that product subsequently “followed them around the web” wherever they went.

Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.

A report from Nucleus Research found that Video Cloud solutions from Brightcove enabled ExactTarget to better leverage its online video presence.

Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?

Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.

Data is an integral and constant component of any successful app marketing campaign.

Considering selling your independent marketing services firm? Here’s five tips to get the most out of your venture.

“Make it pop” is one of the most common—and infuriating—questions creatives hear.

There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics.