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The First Annual Marketing ARC Awards celebrated the best campaigns that have embraced marketing technology solutions, and winners were announced at LeadsCon New York in August. Chief Marketer created this awards campaign in response to the explosion of tech solutions being leveraged by marketers in recent years.

The sales cycle may have moved online, but that doesn’t change how we should be thinking about selling.

You only get one chance to make a first impression, so when you get the opportunity to get in front of a prospect you don’t want to blow it.

A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.

The FTC announced a significant settlement with L’Oréal USA based on advertising claims for its Lancôme Génifique and L’Oréal Paris Youth Code products.

IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.

Popular YouTube influencers can make great social media influencers if you play your cards right. Here’s some solid tips.

Forty-three percent of web pages are still not compliant with the Telephone Consumer Protection Act, according to a new study from PerformLine.

FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she’s doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.

Leveraging marketing apps is one way marketers can help optimize their web sites for lead generation purposes, because these apps get users engaged with content that they’re interested in.