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The overwhelming penetration of smartphones into consumers’ hands and the availability of different layers of location data has changed the game for marketers.

Google+ is more important for SEO than any other website. Here’s how to make the most of it.

Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts,

Search marketers will be focusing on how they spend their budgets with search engines such as Google, with a focus on product listing ads and natural search results.

Backcountry Inc. is turning their online reps into a different kind of sales force—“Gearheads,” outdoor specialists who consumers are excited to engage with and learn from.

Hey CMO! You’re under qualified! Get a math degree.

A sea of engaged customers doesn’t necessarily lead to increased sales. Data is key to bridging the gap.

Gauging the ROI of social media marketing can be a tricky proposition, but International Institute of IT Economics principal Peter Brooks has some ideas on how best to handle it.

Chiefmartec.com has released results from the first-ever study of those who identify themselves as marketing technologists, and the results provide some interesting insight into this growing subset of marketers.

Big data isn’t strictly for traditional digital marketing campaigns—mobile marketers can take advantage of new avenues of information to better target relevant audiences and turn them into customers.