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Does your organization have data discipline? Here are three key questions to ask your team.

Starbucks’ decision to invest in its employees through education will certainly pay back with interest.

Just as data made inbound marketing, it’s turning the tide for outbound, and the change is being led by social media.

Sure, looks aren’t the only thing that matters in marketing. But there’s a lot marketers can learn from the world of fashion.

When put to work properly, CRM data can help drive huge gains in your campaign results and ROI for the holidays and beyond.

In case you missed it, mobile is the new desktop, and mobile devices will continue connecting brands and consumers in new ways moving forward.

Online retail is growing, but not as fast as offline brick-and-mortar is contracting.

Digital marketing is a critical component when engaging and retaining customers in the financial services industry, and marketers are working hard to make processes easier for potential customers in the competitive credit card space.

The overwhelming penetration of smartphones into consumers’ hands and the availability of different layers of location data has changed the game for marketers.

Google+ is more important for SEO than any other website. Here’s how to make the most of it.