Search Results for: results

Agencies on both the B2B and B2C marketing side of the fence agree that if you want to not only survive, but also to thrive, you need to move with the times.

With the massive amount of customer information available to companies, a dirty little secret is that only 5% of that data is properly accounted for.

Coca-Cola’s Leonardo O’Grad shares not only how and why crowdsourcing is so effective, but how the brands marketing strategy has changed.

Storytelling is one of the hottest trends in marketing. A vast majority of B2C and B2B marketers are using the tactic to attract consumers.

The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before.

Focusing your campaign on one product benefit can be a huge risk—but it might be the best move you can make

Healthcare marketing may not conjure up thoughts of bold, daring campaigns— but it could.

We thought it would be a good time to check in with the leaders of some of our PROMO and B2B Top Shops, to get their take on the top trends of 2015—and what will be the biggest trend to come.

Here’s four top ecommerce trends to boost consumer engagement and maximize sales this holiday shopping season.

Video marketing is a smart way to reach audiences on a one-to-one level and get them to engage with your content.