Where Marketing Budget Dollars Are—And Should—Be Going in 2016

Posted on by Beth Negus Viveiros

Landscape with moneyAccording to a recent study by Act-On, 60% of marketers are allocating at least a quarter of their budget to customer marketing initiatives. But 63% are allocating less than 10% of their time to customer marketing. Somewhere, there’s a disconnect.

Join us on Wednesday, Feb. 10 at 2 pm EST for the results of this research in a free live webinar, “Where CMOs are Spending Budget and Resources: Marketing Across the Buyer’s Journey in 2016.”

In the webinar, Paige Musto, director of communications; Janelle Johnson, senior director of demand generation; and Cynthia Langston, customer marketing manager of Act-On will look at how CMOs are measuring the success of their branding, demand gen and customer advocacy efforts. They’ll share CMO perspective on KPIs, team structure and resource allocation, and offer tips for setting up your organization for success.

The survey showed that not surprisingly, revenue generated was the key performance indicator in measuring the success of customer marketing programs. The other main KPIs were website traffic, leads generated, social engagement and email opens/clickthroughs.

To learn more, join us on Wednesday, Feb. 10 for this free Chief Marketer Network webinar, sponsored by Act-On. Click here to register.


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