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Snickers is moving into a new era of marketing: using mood targeting to determine people’s preferences for a chocolate snack.

CMO.com has provided a roundup of the 20 top big ideas for this New Year.

Here’s four resolutions marketers should consider to achieve their 2016 goals.

Nest is an on-the-rise brand that is differentiating itself by using “informal” loyalty mechanics to engage customers on a more personal level.

It may feel like B2B is experiencing an account based marketing revolution, but in many ways we’re just going back to basics.

A new survey from LoyaltyOne finds that Millennials like to be engaged through in-store holiday shopping experiences.

Any romance expert will tell you that the key to a good relationship is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops what clients could do to keep the spark alive. Pulse220 CEO Craig Erlich says he’d love it if clients […]

Does paid video search make sense for your organization? Here’s what to consider before investing.

Forbes opines that when agency creative talent jumps to the client side they find that the grass is not always greener.

Agencies on both the B2B and B2C marketing side of the fence agree that if you want to not only survive, but also to thrive, you need to move with the times.