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Molly McLeod of Fathead shares how her brand created a targeted campaign to the military community that increased engagement with this segment by 700%.

Lee Applbaum, global CMO for Patrón Spirits, talks about how the brand fought back a authenticity challenge.

Learn the latest on where CMOs are spending their marketing budgets in a free webinar Wednesday, Feb. 10

The results of a study of Super Bowl ads were surprising in one sense but not in another. Here are 5 insights uncovered by teams of marketing students.

Search engine optimization is become more challenging—but there are many tangible things marketers can do to improve SEO performance.

Whether restructuring your team or building a team from scratch to meet changing marketing initiatives, here are four hiring mistakes that can hold your business back.

A look into the content marketing 2016 crystal ball reveals an infographic that outlines the 2016 predictions offered up by a host of content experts.

Personalization, paid social and performance-based influencer marketing are among the digital trends to watch in 2016.

Here’s 3 predictions for where influencer marketing is headed in 2016 and how you can prepare for the challenges ahead.

Account-based marketing can help B2B organizations in a variety of verticals engage and retain customers. But running ABM effectively isn’t without challenges.