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Chief Marketer Asks…What Were the Top Trends of 2015?
We thought it would be a good time to check in with the leaders of some of our PROMO and B2B Top Shops, to get their take on the top trends of 2015—and what will be the biggest trend to come.
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4 Holiday Ecommerce Trends You Can’t Ignore
Here’s four top ecommerce trends to boost consumer engagement and maximize sales this holiday shopping season.
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96% of B2B Marketers Use Video Marketing: Report
Video marketing is a smart way to reach audiences on a one-to-one level and get them to engage with your content.
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5 Data-Driven Ways to Optimize Holiday Marketing
E-marketers can make still make small adjustments that can have a big impact before Christmas. Here’s 5 ways to make your holiday marketing more merry.
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Five Ways to Grow Your Video Marketing Program
How can you crack the code and develop a broad video marketing program that drives real business impact? Here’s how Symantec did it in five steps.
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8 Key Marketing Trends for 2016
Here are eight trends for 2016 to put your money on.
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13 Predictions for CMOs in 2016
Forbes.com asks CEOs, CMOs and executive recruiters what their predictions are for CMOs, and marketing departments in general, for 2016.
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Dr Pepper’s Social Coupon Referral Campaign Takes Off
A recent social coupon referral campaign for Diet Dr Pepper helped drive sales and brand awareness with impressive results.
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3 Multicultural Marketing Lessons from Allstate
Georgina Flores, VP, integrated marketing communications at Allstate Insurance, shares how the brand has embraced multicultural marketing.
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5 Ways Milestones Help Build Successful Marketing Events
Just about everyone knows the importance of setting incremental goals to achieve big picture objectives, but you may be overlooking the powerful effect of milestones can have on marketing events.
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