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Here’s what brands should know when it comes to relevant technologies and building strong but flexible loyalty programs.

Cross channel attribution is a sticky wicket to solve and designing a universal indicator across all screens is complicated. Here are 3 tools to help out.

Pepsi has designed hundreds of emojis that appear on its bottles and cans of soda as a marketing ploy to encourage purchase and viral share.

Nuno Teles, CMO of Heineken USA, on what the brand is doing to move from traditional advertising to digital to reach Millennials.

Great Wolf Lodge is testing storytelling as a marketing tactic, to see if an emotional connection with consumers coverts to sales.

Recent research from C Space showed companies that genuinely understand and connect with customers outperform their competitors.

For B2B marketers, video is becoming more than just a way to engage prospects in social channels. It has become a—if not the—preferred medium for content-hungry buyers.

CMOs must have a strategy in place that ensures they rank highly for the right keywords when it comes to mobile phone search.

Antonio Sciuto, CMO and eBusiness leader for Nestlé Waters North America, on how the brand deploys its social media marketing strategy.

Successful sponsorships don’t rely on volume — they rely on relevance. Here’s five tips to drive revenue.