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Try these four musts to improve ROI with influencer marketing.

Emoji use by brands has taken off in marketing, but what’s the payoff: annoyance or appreciation?

Leading edge B2B marketers are taking cues from their sales counterparts on how to expand marketing’s role in the sales process, says B2B LeadsCon speaker Bethany Perkins of Cielo.

To maximize your marketing attribution efforts, concentrate less on the absolute measures a touchpoint contributes to conversion, and more on the areas that impact results most.

Industry talk of device graphs can be seem cryptic, but if you are doing data driven cross-device marketing, it’s essential to figure out.

Having marketing automation or account based marketing in place is great, but if a B2B organization doesn’t have the content marketing plan in place to back it up, those initiatives are doomed to fail.

Nice guy clients can be easy for agencies to worth with, but the fact they don’t speak their mind could mean they’re secretly unhappy with the relationship.

User generated videos, images and memes are a major way brands like Marvel are connecting with fans and building communities online.

The “2016 Evolved CMO” identifies the four ways in which evolved CMOs with a customer-focused mindset are those who find success in the C-suite.

Here’s an infographic from Fetch, a global mobile-first agency, that outlines mobile behavior and industry trends during the 2016 Summer Olympic Games.