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Email
Millennials Still Favor Email: Survey
Millennials check email more frequently than other age groups, according to a new survey conducted by Adobe Campaign.
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Agencies
Making a Better Business Case for Video
Here are some ideas to put into practice to make a better business case for video.
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Agencies
Why Data is the Key to Unlock the Path to Purchase
The future of brand marketing will use data on brand metrics to optimize campaigns towards overall marketing goals, rather than clicks or views.
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Agencies
Developing a Fail-Proof Content Promotion Plan
There are four key elements to consider when developing your content promotion plan.
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Agencies
How Effective Are Your P-O-P Displays?
To get the most out of in-store P-O-P displays, consider these three design and deployment questions.
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Agencies
3 Ways to Feed the Relentless Content Creation Beast
If content creation becomes more about churning through the process than collaborating on the creative, the final product suffers and audiences disengage.
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Agencies
A Guide to Success With Influencer Marketing
New audiences and instant trust are among the benefits of influencer marketing.
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Agencies
Integrating a New Brand Strategy: 4 Tips
Significant time and resource is spent to get brand strategy right. But too often, leaders aren’t investing enough effort thinking about how to operationalize the new brand across the organization.
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Agencies
Digital Transformation Pays Off in Bottom Line: Altimeter Study
A new study from Altimeter looks at how companies are changing, and the challenges and opportunities they face while undergoing a digital transformation.
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Agencies
Understanding Churn: Why Do Customers Unsubscribe?
While the reasons for churning are as diverse and complex as each individual, knowing why it happens, and when it’s most likely to, can cut your churn rate down significantly.
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