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Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016.

Audio watermarks—silent unique identifiers embedded within an audio or video signal—offer some unique opportunities for marketers.

Here are five tips to turn more of your customers into brand advocates this holiday marketing season.

Millennial Marketers are defining a new and successful marketing world order that is digital centric, social-first, and driven by video.

In the world of enterprise B2B lead generation, the relationship between sales and marketing is often fractious.

Octagon CMO Lou Kovacs leads the new business process and marketing of Octagon’s consulting, experiential and event services in the region.

A distributed marketing model can lead to a fractured a marketing operations environment where it is difficult for corporate to maintain control of messaging.

Chicken of the Sea is celebrating its EZ-Open cans and consumer convenience with a media campaign supported by an online instant-win game.

Getting someone to download your app is tricky enough, but counting on them to actually use it is something else entirely.

The legislative issues affecting marketing and advertising, include tax reform, privacy and data security, and First Amendment protections.