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Why is Marvel winning the superhero movie battle? It’s safe to say DC’s problem isn’t its lack of creativity—rather, it suffers from a lack of good branding.

By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.

HCL Technologies experimented with a new marketing automation tool to engage specific personas for a SAP S/4HANA suite of products in North America.

Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry.

The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency.

A fundamental of customer retention is that it costs more to acquire a customer than to keep one. But sometimes, customers leave without warning. Why?

Phone calls are far from an analog experience — they’re a key part of the new omnichannel path to purchase.

Like most marketers, you may not be granted more money next year in your marketing budget so here are 3 ways to get more from what you are able to invest.

Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016.

Audio watermarks—silent unique identifiers embedded within an audio or video signal—offer some unique opportunities for marketers.