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New audiences and instant trust are among the benefits of influencer marketing.

Significant time and resource is spent to get brand strategy right. But too often, leaders aren’t investing enough effort thinking about how to operationalize the new brand across the organization.

A new study from Altimeter looks at how companies are changing, and the challenges and opportunities they face while undergoing a digital transformation.

While the reasons for churning are as diverse and complex as each individual, knowing why it happens, and when it’s most likely to, can cut your churn rate down significantly.

Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before.

The power of change, building a strong bond with your CEO and why mom was right were some of the key lessons CMOs took away from last month’s B2B LeadsCon.

Here are five ways to boost your company’s customer experience, generate positive customer reviews, and limit the impact of your missteps.

Companies that are truly ABM-focused will need marketers focused not on lead generation but on creating content geared to specific target accounts.

Needless to say, launching an ABM program doesn’t happen overnight. Here’s four steps to make ABM an integral part of your daily operations.

Here are three ways marketers can start thinking about tackling the industry-wide issue of ad fraud differently.