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Sales and marketing organizations are often at odds about what works best in B2B lead gen. Often, both are off-base when it comes to their accusations.

Execs from some of the top companies—Xerox, Leo Burnett USA, Cleveland Clinic, Adobe, and Nike—single out one challenge and then pose a solution.

Wendy’s NCAA partnership is the springboard for a road trip, tailgate bash and plenty of social media messaging.

Avoid these five common mistakes that can directly impact your B2B digital ROI.

Marketers have always known intuitively that their work was contributing to sales and now, big data is helping them prove marketing isn’t just a cost center.

Everyone is the star of their own movie, and personalized URLs (PURLs) are one way to put direct mail prospects’ names in lights.

Erick Dickens joined King’s Hawaiian with a tough task, grow the brand, build a marketing team and don’t expect much of a budget, yet he prevailed.

Early results of a survey on ABM trends by Scratch and demandDrive show that a little over a third of B2B companies have an ABM program in place, and 17% are in the process of launching one.

Knowing exactly what your website users want from your site is the starting point for any successful redesign. Here four ideas to keep in mind when revamping their site.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, physicians.