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There are no universally accepted definitions of brand experience, experiential and event marketing so it’s worth establishing a common understanding of these tools.

Compare your company to the best practices of industry leaders in these five critical organizational readiness areas.

On a quest to reach new customers, Lululemon’s This is Yoga campaign is its answer. The strange part is that there is no yoga practiced in the campaign.

CMO churn at Coca-Cola is likely blamed on the massive sales fall off over the last four years as consumers switch from sugary drinks to more healthy choices.

A centralized database has helped Dr. Martens create more targeted messaging for footwear customers across several channels.

Account based marketing (ABM) helped Domo connect with key prospects using a digital and direct mail campaign brewed around the concept of coffee.

Snapchat Spectacles and branded video are a few of the marketing technologies brands used to send Mother’s Day messages.

Sports marketing expert Evan Vladem talks with Tissot President François Thiébaud to discuss the strategy of its massive NBA deal.

Both on and off the track, NASCAR sponsorships have resulted in increased engagement for B2B brands like Dow, W.W. Grainger and Caterpillar.

Planning for a social media crisis is becoming the norm, just like the fire department might practice emergency drills in the event of a high rise fire.