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Today, the major front in the AI race is chatbots. Via chat apps like Line, Alexa, and Facebook Messenger, these digital assistants use natural language processing or decision trees to communicate with customers.

Here’s seven ways you can turn ABM tactics into a collective and considerable revenue driver

Testing is easier than ever in the digital age. Still, many marketers skip this vital step—and that’s a mistake.

It can be easy for agencies fall back on the saying “the client is always right.” You want the client to be happy, so you do things their way. The problem is that it isn’t true.

In B2B, lead generation and lead nurturing are vital. But if those activities don’t ultimately result in conversion, well, there’s just no point.

A report from Korn/Ferry takes a look at time spent and the age of C-suite roles and why CMO churn is so high.

Only 20% of consumers say they feel special and recognized by a brand representative. Learn how to deliver a human customer experience to motivate shoppers.

For marketers looking to take advantage of the March Madness marketing opportunity, there are only three questions, and they all need to be answered YES!

Here are three social video best practices that are putting digital-first brands on top.

Sales and marketing organizations are often at odds about what works best in B2B lead gen. Often, both are off-base when it comes to their accusations.