Search Results for: results

If you’re looking to make an impact with B2B email, don’t expect to break through with just one punch. A strong series of messages with clear calls to action is the best way to connect with prospects.

This lesson provides a sober reminder of how important it is to not ask people to do stupid things for promotions.

The TV spots broke last week and leave the viewer curious about what the star, Mindy Kaling, is up to.

A newly redesigned website optimized for mobile search is helping Hilton connect with travelers on the go.

A newly unified purchasing, product and customer database is helping B2B publisher Randall Reilly identify new audience segments and create new products.

To see how you are doing and identify your aspirational next-steps compare your company to the best practices of industry leaders in these four critical customer insights and analytics areas .

Amanda Moore, senior director, social and digital marketing, loyalty at Marriott, on why Snapchat, the goals, metrics and early results.

Today, the major front in the AI race is chatbots. Via chat apps like Line, Alexa, and Facebook Messenger, these digital assistants use natural language processing or decision trees to communicate with customers.

Here’s seven ways you can turn ABM tactics into a collective and considerable revenue driver

Testing is easier than ever in the digital age. Still, many marketers skip this vital step—and that’s a mistake.