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An ambitious activationwarned SXSW attendees of the apocalypse,
which coincidentally just happens to tie in to the debut of Good Omens.

Email is a major workhorse when it comes to boosting engagement
and conversion. Here’s eight tips for better email marketing ROI.

Text analysis helping transform digital marketing strategies.
Here’s five ways it can help your team.

At LeadsCon Las Vegas this week, Gordon Brott
shared tips for getting your audience talking.

Smart technologies are the most recent addition to the marketing ecosystem and are
proving to be the most effective platforms in increasing consumer engagement.

Consider these 10 tips for ideas to integrate this old school
tactic into your modern marketing strategy.

A team up with Marvel Studios’ latest film is helping
Wix.com promote a new series of product enhancements.

Gone are the days where total follower count is synonymous with
influencer marketing success. Read what metrics really matter.

Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.

A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.