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Digital
The Evolution of Search: 3 Things to Know in 2019
ComScore projects that 50 percent of all queries will be voice searches by 2020.
Here are three search trends to watch to get noticed in 2019. -
Data & Analytics
How Embedded BI Can Help Digital Marketing
Traditional business intelligence (BI) approaches don’t fit the bill when it comes to real-time data analysis requirements in digital marketing.
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Profiles & Campaigns
Detroit Pistons Help B2B Brands “Speed Date”
The NBA franchise has created Pistons Partner Connect, an
opportunity for corporate advertisers to make business connections.Tagged in: -
Profiles & Campaigns
Microsoft Launches B2B Campaign Targeting Retailers
Microsoft is targeting retailers with a new B2B thought leadership campaign centering on how data-driven strategies can drive customer-first retail engagement.
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Social
9 Tips for Optimizing Your LinkedIn Presence
LinkedIn is a valuable resource for B2B marketers. Here’s nine ideas
to help brands and individuals get the most out of the platform.Tagged in: -
Direct Marketing | Print
Learning From the Past: Digital Marketing Advice from 1923
David Ogilvy considered Claude Hopkins’ work required reading last century. Here’s why it still appplies to digital marketing in 2019.
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Acquisition
New AI Tools for Better Engagement
AI-driven technology is developing exponentially, enabling brands to get consumer
feedback on a massive scale, without having to invest a great deal of time and money.Tagged in: -
Acquisition
AR & VR: 4 Ways to Succeed in a New Reality
Mixed reality is taking a leading role in modern B2C and B2B marketing efforts.
Take a lesson in key takeaways from unique mixed reality implementations.Tagged in: -
Direct Marketing | Print
Using Offline Data to Power Programmatic Advertising
Marketers can leverage the same data they use for direct mail to create
programmatic digital, including addressable geo-fencing.Tagged in: -
MarTech
Too Much Martech: How Many Tools Do You Really Need?
Some research estimates the average organization uses 91 different martech
tools. Is your company a victim of martech bloat?Tagged in: