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Marketing leaders from brands like HubSpot, Engagio, Naspers,
OWOX BI and more share their opinions on top trends you need to watch.

Brand reputation often hinges on whether a company actually delivers on what it promises consumers.

Affiliate marketing, in particular, is poised to reap the benefits as marketers
increasingly adopt more AI optimization techniques.

Consider these five ideas for making your multicultural marketing campaigns inclusive.

Less than one in five B2B firms are using AI, but the majority of those already
on the AI train are forecasting a double-digit lift in the next two years.

Most companies would love say their content marketing is
highly personalized, but not everyone is hitting the mark.

Content marketing can help brands create an engaged, addressable database—
in 2019, that’s one of the most valuable assets any company can have.

Best Buy, Glossier and Sur la Table are turning the customer experience
into an art form and redefining the rules to win by.

For example, if you have the the resources to specialize in some way, invest in areas
that can deliver results connected back to the company’s biggest strategic priorities.

Marketing leaders from Forbes, Lemonade, Unilever and more
share ideas for how to get your brand noticed.