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Video can help B2B brands stand out in social media and improve ABM effectiveness. Here’s five ways to improve your video engagement.

You will have to give up some control over your Facebook campaigns after Sept. 1,
but with there are elements of CBO that can work to your advantage.

Hard work to develop solid measurement tactics combined with people power
has landed Bacardi in the top echelon of Masters of Measurement marketers.

The marketing tactics that are the most used by marketers throughout the
funnel aren’t always the ones that drive the strongest ROI,.

AI is changing the rules , but CMOs should still have the courage
to take risks (like Cheetos jewelry) in a data-driven world.

As change occurs, how can brands win over audiences through these
new mediums? These questions are critical moving forward.

Adam Grossman, CMO for Boston Red Sox/Fenway Sports Management, fills us in on trends, challenges and what he and his team have planned for fans.

Your sales team may not be as happy as you think they are: New research finds
that 24 percent of inside sales people are actively looking for new jobs.

Five tips to boost customer retention.

An expansive and long-tail social media strategy encompasses corporate
social actions, B2B initiatives, employees, loyalty members and hotel users.