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Marketers with in-house agencies are having difficulty keeping their creative teams
energized, and are also concerned about attracting top-tier creative talent.

Glad Press’n Seal is once again using humorous video marketing in the hopes
of driving the spectacular results it saw in last year’s campaign.

Jennine Matthias, Fabletic’s director of influencer marketing, takes us on the journey to drive tens of thousands of new members through influencer programs.

For marketers, voice search presents a massive opportunity to make customer
connections less vulnerable than those based on features, price or even brand.

The recent NBA championship of the Toronto Raptors was a triumph of
emotional intelligence and data. Here are the takeaways for marketers.

Wells Fargo EVP and head of integrarated marketing Michael Lacorazza
shares how the bank shook up the status quo to connect with B2B audiences.

P&G’s Marc Pritchard said the company is focused on increasing the number of people it reaches, while at the same time, reducing the number of times it reaches the same people.

A strong presentation bridges the gap between a creative’s vision and a
client’s perception and can lead to buy-in or outright dismissal.

One year into a new SEO strategy, TripAdvisor’s SmarterTravel is
seeing traffic increases of up to 70 percent for some brands.

Rockwell Automation is launching the You Make It Challenge, a STEM competition
designed to engage the next generation of makers and innovators.