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During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront negotiations: flexibility and results.

Advertising agencies have invested millions of dollars into their own AI-powered platforms to handle all kinds of tasks, from creative testing to audience targeting and campaign planning. An outsider to Ad Land might be forgiven for assuming all these AI tools are, essentially, the same as one another. (It probably doesn’t help that so many […]

Some 2,600 unserved meals were donated by the Washington Hilton after the White House Correspondents’ Association (WHCA) dinner was cut short on April 25 by a gunman. During a rare and dramatic event, the staff were able to follow the established food-saving protocols and didn’t let the meals go to waste.  The Washington Hilton is […]

Chief Brand Officer Michelle Goad shares how Claire’s is elevating its stores and shifting its brand perception through offering trendy products for tweens.

As the media sector experiences rapidly change, Amazon Web Services (AWS) came to the NAB Show 2026 with the mission to empower storytellers to create, distribute, and monetize content at unprecedented scale. To deliver that, the brand leaned into a multi-pronged activation approach that engaged attendees across multiple touchpoints, from high-energy fun challenges to hands-on, […]

The Upfront is changing — and few people have a better view of that shift than Adam Monaco, EVP of Sales at Disney Advertising. With a portfolio spanning premium entertainment, live sports, and one of the most powerful streaming platforms in the world, Monaco is at the center of how the industry is moving from […]

As the 2026 Upfront season heats up, Telemundo arrives with momentum — and a clear mission. From a landmark franchise milestone to the biggest FIFA World Cup™ in history, the network is doubling down on delivering culturally resonant content that moves audiences and drives real results for advertisers. Chairman of NBCUniversal Telemundo Enterprises, Luis Fernández […]

Deepa Lakshmin, Director of Social Media at Lonely Planet, sat down with PRNEWS to talk about the brand’s newly launched creator program—and the unconventional planning process behind it.

This Upfront season, advertisers aren’t just asking where audiences are — they’re asking whether their investments are actually working. Alison Levin, President of Advertising & Partnerships at NBCUniversal, makes the case that the answer lies in live events, iconic franchises, and the technology to tie it all to real business outcomes. What do you think […]

Contact: Megan Sigg Associate Marketing Director Chief Marketer Network msigg@accessintel.com Chief Marketer Network Announces Winners of the Inaugural IGNITE Awards Honoring the campaigns, brands and agencies redefining what’s possible in modern marketing New York, NY (April 30, 2026)—Chief Marketer, the ultimate intelligence hub for modern marketers, today announced the winners of its inaugural IGNITE Awards, […]