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A new monthly series designed to help your event organization measure smarter   It’s the little acronym with the big impact on your events. We’re talking about RFPs—the requests for proposals that set the stage for what the event’s about and what it hopes to achieve. But ask any seasoned event marketer and they will […]

By Chelsea Cramer, Founder of Base Note Data   Nearly every CMO has walked into a board meeting and faced a familiar set of questions: What did we realize from last quarter’s media spend? Where should we invest next? And how confident are we in those decisions? The answers lie in a strong marketing measurement […]

Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations.

This week’s hot takes on hot topics in experiential marketing cover Bubblegum Trolls, Man-icures and pet ASMR.

Skincare enthusiasts, like us, are seeing a lot more of Thayers on their social media feeds, and that’s no coincidence. The brand has recently been boosting its social presence through influencer partnerships and a growing ambassador program for aspiring creators. In addition to product reviews and promos posted on social, Thayers is hosting events to […]

PR Roundup features the McDonald’s CEO who can’t seem to catch a social media break a new report revealing which brands are most influential, and a jar of Nutella spread that accidentally became the most talked-about brand in the universe.

The marketplace for refurbished consumer electronics reached $3.5 billion in global GMV last year. Its message to consumers is to downgrade.

By Charlie Swift, General Manager, Adstra Services Most lead generation strategies are built on a flawed premise — that the path to better performance is a smaller, cleaner, more refined audience. Marketers layer on criteria, tighten parameters, and chase the “perfect” prospect. Every time they do, the pool shrinks. Cost per lead goes up, volume […]

We used to have a saying at the first agency I worked for: “Money flows to new.”  Back then, “new” meant things like QR codes, mobile video and social media. Then, tech really took off and programmatic advertising, augmented reality and data-driven insights became the new “new.” AI was also a thing, but it wasn’t […]

The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and behavior trends will shape ROI in 2026. The 2026 Direct Mail Marketing Benchmark Report presents a comprehensive, data‑driven analysis of the current marketing landscape, based on national studies of 500 U.S. marketers and 600 U.S. consumers. The findings reveal […]