Search Results for: research

Streaming ads struggle to resonate with US teens – only 9% of teens find the best ads on streaming services compared to 27% on YouTube, according to a new report, “Precise Advertiser Report: Teens and Youth,” from Precise TV and Giraffe Insights. How can brands engage with teens? Denis Crushell, Precise TV’s COO, offers his […]

Persuasion techniques that work with consumers can be applied just as effectively to business purchases. Some tools from the B2C toolbox for B2B marketers to deploy include the following.

AI will unlock new and different ways of gathering insights, and it will happen in four significant ways.

In a conversation with PRNEWS about influencer marketing strategies, Cristy Garcia, CMO at Impact.com, discusses how can brands and influencers can get the most out of their partnerships, where misalignment between the two occurs, and recent research findings conducted on the brand-influencer relationship.

A new report from Forrester Research Inc. finds that 86% of retail and wholesale Fortune 500 companies have a chief marketing officer or a marketing executive leader on the senior management team who reports directly to the CEO.   This is a high penetration, Forrester finds, as Fortune 500 companies in six of the nine industries the research […]

With an election looming in November, CEOs and their reports are spending a lot of time contemplating what changes are on the horizon.

Google’s $250 million deal to fund California journalism is making headlines, but is it truly a lifeline for publishers or just a strategic move to avoid regulation? Dive into the implications for the future of news and AI-driven search.

New data from CIRP finds that Amazon shoppers who opt for one-day or same-day shipping are among the highest annual Amazon.com spenders. Amazon.com shoppers who select one-day or same-day shipping spend $1,270 annually on Amazon, according to new U.S. data from consumer research firm Consumer Intelligence Research Partners. The longer the shipping time, the less […]

  Tuesday August 27, 2024 Good morning! It’s Tuesday, August 27, and this is your monthly Cynopsis sports newsletter. FUBO’S CINDERELLA STORY Fubo’s bid to halt the launch of Venu Sports was approved by the U.S. District Court, Southern District of New York. The Disney, Fox and Warner Bros. Discovery JV was set to launch […]

This week’s hot takes on hot topics in experiential marketing cover flavor fantasies, speed-dating picnics and GenAI Lofts.