Search Results for: research

Jon Schulz, CMO of Viant Technology, shares how his journey from IT to marketing shaped his leadership in ad tech and why sustainability in digital advertising is a crucial yet overlooked challenge.

It’s no secret that Gen Z preferences are transforming the workplace by way of collaborative leadership models, work-life balance policies, and purpose-driven missions, among major cultural shifts. But according to new research from Freeman, released Oct. 8 at IMEX, the event industry is not evolving fast enough to meet the needs of the next generation […]

For all the fireworks and detailed coverage of US v. Google – including financial disclosures that thrilled our analyst hearts – no one has yet suggested a sensible way to unpick the hideously complex “spaghetti football” of the world’s largest ad tech business. Closing arguments in the case aren’t until the end of November, but […]

This week’s PR Roundup looks at the difficulties journalists are facing after the devastation of Hurricane Helene and how PR folks can help, what business communicators can learn from the port strike and Memo’s latest study on messaging while your organization’s leadership turns over.

An Institute for Public Relations Webinar last week, titled “Al-Powered Answer Engines: Shifts in Digital Reputation Building,” panelists outlined five ways in which marketing and communications professionals can proactively manage digital brand reputation amid the shift brought about by AI-powered answer engines.

The third annual Agency Forum convenes at Dream Downtown in New York City on Nov. 13, where experiential agency leaders will hear about agency growth strategies and blueprints, trends, client retention, and driving innovation. But this year, we’re reimagining the format. Leading Agency Forum 2024 are the experts from Projectory.live, who will incorporate playful, collaborative […]

We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product innovation and the 113-year-old brand’s approach to tapping into culture by creating relevance.

Hear what the ad tech industry is saying about Google’s antitrust trial. Then, a rundown on how the election is playing out for political advertisers and news publishers.

How, exactly, do campaigns know what issues to focus on? Companies like contextual ad platform GumGum are trying to help political buyers answer that question.

This week’s PR Roundup looks at the backlash to Amazon’s return to office rollout, how B2B agencies can profit this year and where PR pros are tightening their budgets.