AI and Marketing Archives - Chief Marketer

retailers should plan for leaner budgets in 2027

Retail Marketers Should Plan for Leaner Budgets and Fewer Promos in 2027

With real sales growth near zero, Forrester says retention, differentiation and content will matter more than ad spend, including in answer engines.

Shopper/Retail

How Pandora, Authentic Brands Balance Efficiency and Empathy in the AI Era

At the CommerceNext Growth Show in June, brand marketers from Pandora, Authentic Brands and G-III Apparel Group explained how they optimize AI without destroying their brands’ unique qualities and human elements.

Data & Analytics

Marketing Agencies, Pricing and AI: Why Something’s Got to Give

The traditional agency pricing model is desperately outdated, and AI is forcing a long overdue change. Here’s a potential solution.

MarTech

Ethical GenAI: How Marketers Can Confront Copyright Issues, Misinformation and Bias

How marketers can confront issues like copyright, misinformation and bias while also leveraging genAI technology to improve business outcomes.