Search Results for: research

Dr. Shamard Charles discusses how a strong pitch stands out by balancing timeliness with accuracy, and explains why kindness, integrity and flexibility are essential for shaping stories that go beyond the headline.

Once a mostly private-label brand, Verde Farms flipped its go-to-market strategy to control its brand story and market directly to shoppers.

Despite the digitization of the customer experience, 78% of today’s shoppers still prefer seeing physical products in brick-and-mortar stores while researching things to buy.

Google’s AI Overviews and rival AI search tools are keeping users on their platforms, decimating referral traffic for publishers. As lawsuits mount, is there a way forward for the open web?

Jeffrey L. Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth.

Earlier this month, many of us let out a collective groan as we received that dreaded message: “Have you seen the latest Adalytics report?” Cue the usual discussions of the ad industry’s latest horror story. Making matters worse, the Adalytics report on advertisers monetizing child sexual abuse material came just a week after DeepSee.io’s disclosures […]

Direct-to-consumer cookware brand Caraway turns a Black Friday blunder into a customer experience opportunity by switching post-purchase email providers.  During Black Friday, Caraway Home’s “Where is my order?” calls increased to more than a quarter of its customer service calls, and package theft increased to 7% of orders.   These are higher than usual benchmarks for […]

In a dark ballroom at The Venetian Expo in Las Vegas, a spark of light streams across the screens. The host, actor Anthony Mackie, approaches center stage and holds up an item: “Panasonic’s story began over a century ago with this—the double socket. This is the spark that ignited decades of innovation and passion, comfort […]

The lessons from DeepSeek’s rise offer a blueprint for how brands, especially challengers, can capture attention, navigate controversy, and take over the conversation.

Search engine advertising isn’t immune from the fragmentation affecting connected television and other forms of advertising, according to adMarketplace’s “State of Search in 2025.”