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When the Power Rangers came to Bentonville, AR, this spring, Ray Hughes brought his 10-year-old son to see them. Twice.The boy had so much fun leaping

Sizzling is the word for it. Salary increases for marketers in 1998 were at their highest since the start of the decade. Bonuses are now reaching deeper

Response Associates, San Francisco, hired Mark Freeman as operations manager.Kerker Marketing Communications, Minneapolis, named Scott Dahlgren media

IN A RECENT issue of Forbes magazine, Andersen Consulting’s chief executive and managing partner George Shaheen said: “The changes coming in the next

IN CONSUMER INSURANCE, direct marketing has the smallest share of the pie, but it’s growing the fastest. Direct won’t ever completely replace agents,

MANY INDUSTRY VETERANS say mail is holding its own when it comes to reaching consumers. But gone are the days of extensive testing, mass scattershot campaigns

NOSTALGIA no longer reigns as the primary motivator of toy collectors. A new breed of speculative purchasers who view toys as investments has emerged

WHAT COULD BE more effective? A company wants you to experience how its new shampoo enraptures you with each aromatic bubble that drips down your tresses.

Going Postal No, you can’t actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued

NEW ZEALAND Kids’s Movie a Big Hit Dow Under Krispa Potato Chips is targeting kids five to 12 with a program exploiting global Rugrats mania through a