Search Results for: research

In this PR Roundup we look at the PR world’s reaction to Jimmy Kimmel’s critical monologue messaging, encouraging numbers surrounding podcasts and a cheeky campaign surrounding ChatGPT.

Even amid today’s economic uncertainty and geopolitical tensions, corporate travel continues to be viewed as an essential business tactic. In fact, the Global Business Travel Association’s (GBTA) 2025 Business Travel Index Outlook revealed that 86 percent of professionals consider their trips worthwhile, and 80 percent say they’re traveling for work as much or more than […]

Newsom has not only amplified his digital presence but has also added a new twist to political engagement in the digital age.

The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND conference panel of CMOs from G2, Notion and Deloitte.

This week’s PR Roundup looks at the chilling effect of employer retribution for triggering Charlie Kirk remarks on social media, how a new Comscore tool can inspire brand creativity and a new study that shows how Gen Alpha controls many purchasing decisions in the household.

AdMonsters announces the theme for Sell Side Summit Austin 2025: The Connected Future: Your Roadmap Back to Publisher Growth & Profitability. Join the sell-side community Nov. 2–4 to explore interoperability, revenue models, and sustainable strategies for publishers.

On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad platform creative setup.

ESPN aired “Wrestlepalooza,” its first WWE premium live event [PLE], on Saturday, but not all ESPN subs had access to the event.

Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study.

U.S. consumers are warming up to generative AI and are increasingly leaning on AI-powered tools to enhance the online shopping experience. Despite the uptick in adoption, however, 85% of shoppers still have concerns about privacy, AI hallucinations and overuse of AI.