Search Results for: research

  • Census Bureau to Track Separate Online Sales

    In acknowledgement of the growth of Internet marketing, the Commerce Department said Friday that it will start publishing separate figures for online

  • Question: Are consumers more cynical and less likely to be inspired by a cause-related promotion?

    Consumers look at cause-related promotions with the same cynicism that applies to any form of marketing. If they like the execution, they will like the

  • Advice from the inside

    Got a question for retail buyers that you’re too shy to ask? We’ll do it for you. Promo Edge’s Retail Research Center surveys buyers around the country

  • Fueling Up

    The main reason convenience stores live up to their name is to provide travelers with liquid sustenance, be it gasoline or a more humanly palatable refreshment.

  • Deep Impact

    Impact Communications Group, Chicago, has been restructured by parent Foote, Cone & Belding, with new management appointed by FCB Chicago president Brian

  • BRAND Enrollment

    The mission: Buy everything you need-food, books, clothing, hair gel, body paint, whatever – on the Internet for an entire college semester. The team:

  • On the Net

    Virtual Wall Street The web’s highest-stakes contest is off and running. RealTime Media, Haverford, PA, teamed with Internet advertising network Flycast

  • International

    AUSTRALIA Weeties and Wiggles Uncle Toby’s created excitement for its Weeties cereal by getting Australian moms to tout the nostalgic brand to the next

  • The Argentine Equation

    For 20 years, I’ve had a great professional dream: to help elevate the promotionindustry in Argentina to a higher place in marketers’ minds. After enormous

  • Charitable Contributions

    When Jaimeson Rossow went trick-or-treating in Northfield, MN, last Halloween, she carried a plastic pumpkin to collect candy, and a small orange box