Search Results for: research

Helen Katz, EVP, Research for Publicis Media, isn’t just an expert on data intelligence – she’s an exceptional communicator, recently picking up the ARF’s Erwin Ephron Demystification Award. And demystification is what the many of us in the industry need when it comes to AI, which is why Helen will be on hand for the […]

Why a new brand may start competing with existing ones rather than strengthen the portfolio—and ways to avoid it.

Into every generation, a universally hated children’s television character is born. This, of course, poses a unique problem in a world of smart TV operating systems and content recommendation engines.

Forrester’s “Budget Planning Guide 2026: B2B Marketing Executives” focuses largely on resilience when budgeting the year ahead. Recommendations include investing in influencer relations and improving discoverability in AI searches.

This week’s PR Roundup looks at what communicators can learn from Sony’s public pledge for product sustainability, a new list honoring the top 50 independent creator-journalists and the continuing problem of AI summary results for the news industry and earned media.

Dentsu-owned media agency Carat wants to understand audiences better, and its solution is an introvert’s dream: cut down on human conversations and bring in the bots. On Thursday, Carat announced a partnership with Vurvey Labs (a portmanteau of “video” and “survey”), an agentic AI-powered research platform that uses short video surveys to quickly get insights about […]

Half a dozen major merchants—Fat Brain Toys, E.l.f., Topdrawer, Schmidt Brothers Cutlery, Swingline Staplers and The Honest Kitchen—share strategies on communicating their tariff woes and price increases.

Brands that once relied on bylines, interviews and expert commentary to shape reputation now face a new challenge: how to maintain their voice and protect intellectual property in a world where an AI summary decides what gets seen, cited and remembered.

There’s a classic problem in the ad tech and mar tech ecosystem. Although there are tens of thousands of vendors across the Lumascape, helpfully bucketed by dozens of three-letter acronyms (CDPs, DMPs, SSPs, etc.), nobody has any idea what anybody does. And no company’s site or press release provides any help at all. Blurbs is […]

In an era where every brand will inevitably weather some form of social media storm, including Poppi and Revolve, conventional approaches simply cannot keep pace. How can organizations respond with sufficient speed and authenticity while still building lasting business value?