Search Results for: research

Optable introduced AI agents this week, allowing clients to improve their workflows with the help of AI and integrate with multiple tech platforms.

Liv Allen, VP at Codeword, and Chelsea Korman, Brand and Communications Director at Demandbase, discuss the growing threat of cyberattacks and data breaches, noting 93% of company networks are vulnerable.

Cleaning products manufacturer Bissell tests copy and website organization to boost sales.

A lot has changed since the mid 2010s. Smartphones, social media and streaming come to mind. And over in the ad tech world, there have been huge shifts, too, notably with the rise of AI infiltrating everything from campaign optimization to creative. Mike Hauptman, co-founder of AdLib and former MediaMath exec, is confident that the […]

  Tuesday September 30, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter.    MORE SCRUTINY OVER ESPN-NFL DEAL A group of lawmakers sent a letter to ESPN, Disney, the NFL and MLB raising antitrust concerns around ESPN’s pending moves with the NFL. The letter—signed by Sens. Elizabeth Warren (D-MA) and […]

This week’s hot takes on hot topics in experiential marketing cover Farmer’s Barkets, Pizza Plazas and Hair Monsters.

Experiential marketers have wasted no time experimenting with AI-fueled activations and applications to drive personalization and streamline the work behind the scenes. But this year, marketers are ready to accept AI as a member of the team. Enter: AI agents, which are shifting from “curiosities” to game-changing assistants for marketers and attendees. Demonstrating both its […]

Start-up brands that manage to disrupt sleepy categories can create an outsized cultural impact with the right approach. Here are five ways to gain traction.

Business Insider is now allowing journalists to use AI for first drafts without needing to disclose usage to readers. While the presence of AI in newsrooms is inevitable, disclosure alone won’t safeguard credibility.

In this PR Roundup we look at the PR world’s reaction to Jimmy Kimmel’s critical monologue messaging, encouraging numbers surrounding podcasts and a cheeky campaign surrounding ChatGPT.