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A CYNOPSIS MESSAGE FROM OMEDA   Tuesday November 25, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. Although it’s still a couple of days away, we’d like to wish everyone a happy Thanksgiving. And if you’re one of the six lucky NFL fanbases who’ll watch their team Thursday (or anxiously […]

Tucked inside a suburban mall about 19 miles outside of Philadelphia sits a vibrant playground where lights, cameras and calls to action transform superfans into the heroes and villains from their favorite films and series. The fog is thick, the plots love twisting, and the rivalry is real. Welcome, outcasts, pirates, demon hunters and debutantes… […]

Private right of action isn’t just a talking point for future privacy laws; it’s already law. The California Invasion of Privacy Act (CIPA) has included an individual’s right to bring a civil suit since 1967. With privacy under unprecedented attack by data brokers and social media, it is the wrong time to weaken these protections, […]

Havas Health implements Vurvey’s human-trained AI model to better understand its clients by developing synthetic AI personas.

Owlet’s top marketer discusses marketing a new product during a promotional season and what the baby monitor brand learned when it shut off Google search ads.

The next time a client asks, “Can we use ChatGPT for this?” Don’t just answer yes or no. Show them how it can fit into a strategy only you can deliver.

This week’s roundup looks at the communication strategies from airlines amid travel disruptions and a Q&A with USAA’s chief communicator on its Honor Through Action program for Veterans Day.

Fordham University’s Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand awareness and battle the complexities of higher education marketing.

The long-awaited Googlebots are here. Which is to say, Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor. Google debuted the two in-platform chatbot solutions at Google Marketing Live in May and is now rolling these bots out to all English-language accounts, Google VP of […]

AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to execution and measurement. At the same time, some consumers are becoming increasingly skeptical as they question the authenticity and human touch of the content they encounter. “There is a lot of negative backlash against AI-generated content […]