Search Results for: research

PR roundup covers Katie Zacharia’s first White House briefing impressions, new Sprout Social research showing social media shaping voter opinions and why Meltwater’s Kim Cattrall campaign is a smart piece of B2B brand strategy.

The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness. That reputation was cemented last year, when the Prebid Summit was roiled by controversy after The Trade Desk had forked the main Prebid code due to a data collection disagreement over how to handle programmatic Transaction IDs. TTD’s presence at […]

Every Hispanic Heritage Month (HHM), Hispanic voices get more visibility. But once Oct. 15 passes, communicators should ask who will still be quoted on Oct. 16 and throughout the rest of the year.

Personalization promises stronger customer relationships and better marketing performance, but incomplete records, disconnected data and broad audience segments make it difficult to deliver relevant experiences or prove what’s working. In this whitepaper, you’ll learn how to: – Create a more complete view of your customers – Strengthen and enrich first-party data – Use testing to […]

When a CEO asks whether PR deserves more investment, the job is not to produce the biggest number we can find. It is to make the strongest claim that evidence can credibly support with PR measurement.

At AWNY, Morgan Stanley and X detail their Cashtags partnership, a live test of whether real-time financial interest can drive customer action and how to measure that connection.

Better software solves how fast money moves, not the administrative load competing for the hours a client has left; and that load falls disproportionately on women, especially those also managing a parent’s care. Busy executives don’t need a better app. What they need is less administration.

At Advertising Week New York, major brands like Hershey, LinkedIn and e.l.f. discussed how to build and keep credibility with their audiences.

Start with a hypothesis, not a survey. Here’s how to build original research that gives journalists a real story.

Marketing research has shown that 68% of Google searches are “no-click” because, instead of clicking a link to your website, users are content to read through the AI search summary Google now presents at the top of most search results.