Search Results for: research

Facebook’s usefulness for businesses has been dragged into the spotlight lately, thanks in part to public comments made by businessman Mark Cuban. It’s all a response to Facebook’s tweaks to its EdgeRank algorithm, which takes into account affinity, weight and time decay. Some research shows that the latest version of the algorithm is causing some […]

An NPR segment with Arvind Bhatia, managing director of equity research for the investment firm Sterne Agee, focused on the future of daily deals in a comprehensive-yet-concise manner. One of the topics of discussion is the viability of the business model going forward. The overall model of daily deals can work, but scale is necessary, […]

The path that high-school students considering colleges follow is simple: research, consider and commit. Higher-education marketers need to create email marketing campaigns that will reach high-school students via email when they’re in research and consider modes. “With more and more students researching colleges and applying online, it is important to reach out to them with […]

Cyber Monday was a big hit, according to comScore. How big? Online spending on the day of e-commerce smiles hit $1.465 billion, up 17 percent from Cyber Monday in 2011. This marked the heaviest online spending day of all time. According to comScore, the $1.465 billion spent on Monday was 17 percent higher than the […]

According to the Pew Research Center’s Internet & American Life Project, 85 percent of American adults own a cellphone. Of this segment, 82 percent use their cellphones to take a picture, 80 percent use them to send or receive text messages, and 56 percent use them to access the Internet. Additionally, 50 percent send or […]

According to eMarketer, the growth of average time spent per day with mobile (nonvoice) by U.S. adults is 51.9 percent this year, which dwarfs the 3.6 percent growth of time spent with traditional online. Research from Net Marketshare found that mobile’s share of global browsing traffic was 10.3 percent in October, marking the first time […]

Smartphones, tablets, great deals and viral sharing push Cyber Monday spending.

Jay Henderson, smarter commerce strategy director at IBM, shares five marketing tips based on trends and research from the Black Friday weekend.

Black Friday sales were up, as consumers shopped both online and instore in droves. Here’s a round-up of the weekend’s stats and trends.

Thanksgiving can be a stressful time for many people, as travel plans, family gatherings and grueling hours of cooking all merge to create a perfect storm that would seek to destroy everything the holiday is meant to be. To help our readers fight against the coming onslaught, we’ve asked marketers to share what they’re thankful […]