Search Results for: research

Thanksgiving can be a stressful time for many people, as travel plans, family gatherings and grueling hours of cooking all merge to create a perfect storm that would seek to destroy everything the holiday is meant to be. To help our readers fight against the coming onslaught, we’ve asked marketers to share what they’re thankful […]

By Shreesha Ramdas, vice president of engagement at CallidusCloud

December will witness the end of an era with Newsweek’s last issue, as it ends its 80-year print run. The news weekly will become an online-only publication to keep pace with the free and instantaneous news consumption of the Internet. Things aren’t that rosy in the online world either. For years, traditional publications have struggled to balance free and paid online content.

Remember Conan O’Brien’s “In the Year 2000” sketches? Well, eMarketer is sort of doing its own version of that with its projections for what the digital media landscape will look like in 2013. Among the findings is that nearly a third of the U.S. population will use tablets, nearly all smartphone users will be mobile […]

Yes, Facebook has reined back page reach. Since August, there has been a sharp drop in reach across pages of all sizes. According to research from We Are Social and Socialbakers, the average post’s organic reach has dipped by more than 40 percent since the end of August, and there are no signs of the […]

Strategies, tactics and budgets often lay claim to a lot of marketers’ attention. But all that could mean nothing if a law or regulation is violated and dire consequences are handed down by the powers that be. So to help marketers navigate their pursuit of leads in a way that complies with the rules of […]

If you’re sending out B2B emails, there are a lot of different factors you need to take into consideration — length, discount terms, content terms, business terms and personalization among them. Oh, and we’re just talking about the subject line. A new report from Adestra, an email marketing company, shares the findings of an analysis […]

The line between business colleagues and friends is becoming increasingly blurred, thanks to social networking sites like LinkedIn and Facebook.

To meet rising customer expectations, brands need to engage consistently across established and emerging communications channels in a meaningful, personalized and interactive way. The reality can sometimes feel like the complete opposite, and that reality is creating pressure on CMOs

Groupon and its daily-deals cohorts set out to change the way small businesses advertised. Now they’re the ones seeking to change in the face of mounting evidence that its business model doesn’t quite work. Groupon and LivingSocial, both fresh off of bad financial reports, are trying to diversify their business and venture off into the […]

In its latest Local Commerce Monitor tracking survey, BIA/Kelsey found that more than half of small and medium-sized businesses (SMBs) currently utilize or plan to utilize customer loyalty programs. The survey also found that less than 15 percent of SMBs say they have a mobile website. According to Wave 16 (Q3 2012) of the Local […]