Search Results for: research

Eloqua, a demand-generation automation company, has put together an infographic detailing how social media has changed the way business is done in four industries: human resources, sales, marketing, and research and development. Social business is about enterprises shifting from shielding themselves from disruption to embracing it, according to Eloqua. This requires organizations being more transparent […]

Facebook is superior to Twitter when it comes to building strong relationships and communities online, according to a study from Emilio Ferrara, post-doctoral research fellow at Indiana University. He mined data about public profiles and came up with complex algorithms tracking users’ interactions with others. This led to a mapping of those networks. “We discovered […]

Using modern webcast and virtual environment technology, you can track attendance, run surveys and and pose questions during the event to keep attendees engaged. But what if you could track their actual behavior?

Should smiles be a metric B2B marketers take into account when assessing the value of a prospect? A new study from “Customer Search Engine” Mintigo suggests that the answer is yes, since prospects who smile in their online profile photos are much more likely to respond to cold emails from B2B marketers. Mintigo’s “DNA Spotlight […]

Research shows marketers must enhance mobile campaigns by giving users control

Triggered emails should be on marketers’ radars, according to findings from Epsilon and its own Email Institute in their “Q3 2012 Email Trends and Benchmarks” report. Not only are triggered emails becoming more popular, they’re also driving significantly better results. Overall performance Using data based on 6.4 billion emails sent in the third quarter of […]

For e-commerce advertisers, PPC can be a little complicated at first. Things only get more complex when you have thousands of products, each with a different price and margin, in multiple categories. To help relieve the headaches, here are three tips: 1) target CPAs at the ad-group level; 2) create targeted campaigns for long-tail product […]

Facebook’s usefulness for businesses has been dragged into the spotlight lately, thanks in part to public comments made by businessman Mark Cuban. It’s all a response to Facebook’s tweaks to its EdgeRank algorithm, which takes into account affinity, weight and time decay. Some research shows that the latest version of the algorithm is causing some […]

An NPR segment with Arvind Bhatia, managing director of equity research for the investment firm Sterne Agee, focused on the future of daily deals in a comprehensive-yet-concise manner. One of the topics of discussion is the viability of the business model going forward. The overall model of daily deals can work, but scale is necessary, […]

The path that high-school students considering colleges follow is simple: research, consider and commit. Higher-education marketers need to create email marketing campaigns that will reach high-school students via email when they’re in research and consider modes. “With more and more students researching colleges and applying online, it is important to reach out to them with […]