5 Key Reports for Measuring B2B Marketing
(Search Engine Land)
B2B marketers love data, but their biggest challenge is acting on all the data they have to improve their marketing efforts. This article highlights five essential reports for B2B marketers looking for actionable insights. Lots of research, stats and charts here. And once you get the hang hang of marketing analytics, the next step is using custom dashboards: four Google Analytics dashboards are recommended.
