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There is more to content strategy than implementation alone, with new research showing that while adoption of content marketing has become prevalent across B2B organizations, the difference between good and great organizations revolves documentation.

Consumers are still very price sensitive, and will drive at least five to 10 minutes out of their way to find a better deal, according to new shopper research from parago.

Personalization is being leveraged by digital marketer to turn online visitors into customers, and crazyegg’s blog this week provided a rundown of things marketers can do to make the most of it.

Traditional email campaigns, optimized websites and blogs, and SEO and social strategies round out the hottest online marketing trends, according to new research.

Savvy brands are leveraging social advocates, or super fans, to spread their messages organically across social platforms, and marketers are learning to leverage them to supplement paid ad campaigns.

Having a blueprint in mind and clear success metrics are among the ways you can quantify the success of your marketing technology spending.

It’s never too early to start looking forward, and with budgeting season here ClickZ’s Aaron Kahlow has a list of seven essential planning ideas for the year ahead.

Millennials will dominate the workforce within the next decade, controlling a projected $170 billion in buying power, according to a new report from the research arm of the BMA.

A report from Nucleus Research found that Video Cloud solutions from Brightcove enabled ExactTarget to better leverage its online video presence.

Creating the right content that will draw potential customers in is step one in creating successful content marketing campaigns. This list of hacks was created to help marketers make sure they’re creating and promoting the right content.