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Nearly seven in 10 shoppers (67%) are becoming ‘deletist consumers’—closing down accounts and subscriptions, and ‘unfriending’ companies, according to research from Aimia.

Kids may just be ready for summer vacation, but it’s already time to start gearing up for back-to-school marketing. Here’s 5 tips to get you started.

Here’s what you need to know about beacons and why you should be using the technology to increase store traffic and sales.

A mere six percent of B2B marketers are truly masters of their digital domain, according to a new report.

A recent study revealed 4 out of 5 consumers feel brands don’t know them as an individual—but almost 90% of marketers agree personalization is critical .

The Humane Society is out with a public service announcement sending a message about the cruelty of puppy mills through an unbranded video.

Beringer and its agency, Twin Oaks, have come up with an innovative technology for consumers to sample wine: a flavored taste strip dispenser.

Is a company’s longevity something that should be emphasized in branding?

Technology and data are creating new forms of storytelling, and marketing teams that find the most creative ways to leverage these tools are often the most successful. Finding ways to invest in creativity is a challenge marketers will be facing moving forward, according to Gerry Murray, research manager with IDC’s CMO Advisory Service.

A campaign from MilkPEP is pushing chocolate milk as a sports recovery drink with help from Apolo Ohno and other elite athletes.