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Companies like Kellogg’s, Audi and Equinox are using marketing tech to engage customers across multiple channels.

Purina Friskies knows that improved search results are good for business, so it decided to focus on leveraging customer reviews as part of its SEO strategy and saw big increases in search traffic as a result.

There can be a contradiction between the clarity and insight that the data model provides versus the analytical quality of that model.

Relatively few individuals have the training and experience to comprehend the big data landscape and make sense of what is going on.

New research from Software Advice that shows video is emerging as a lucrative option for B2B lead generation.

According to new research from Gartner, digital marketing budgets are expected to receive a 15 percent boost in 2015.

New research predicts that 30 percent of Cyber Monday transactions will come from mobile devices, translating to $750 million in mobile sales.

Does your organization have data discipline? Here are three key questions to ask your team.

Starbucks’ decision to invest in its employees through education will certainly pay back with interest.

When put to work properly, CRM data can help drive huge gains in your campaign results and ROI for the holidays and beyond.